Session 6

Sports Events

17 – 21 June 2019
BARCELONA – SPAIN

Explain the critical elements in successful sports event organisation by assessing:

  • The range of sports event types;
  • Risk assessment and management;
  • The human resource strategies, event and facility security, safety strategies;
  • The technological/media challenges: media integrity and environmental/ecological challenges;
  • Crisis management and communication strategies;
  • The strategies implemented by public authorities to host sports events;
  • The relations and responsibility issues between public authorities, local organising committees, national federations and the owners of events;
  • The business models related to the construction and exploitation of event facilities.

F_Solanellas
Prof. Francesc Solanellas
Professor in Sports Management, Institut Nacional d’Educació Física de Catalunya (INEFC) – Barcelona
MESGO Session Director

“Sports events are at the heart of sports organisations’ activities, but well-planned, successful events are a major challenge. All sorts of risks must be anticipated and complex issues dealt with. Based on strong academic testimonies and the experience of leading specialists in the sports industry, the MESGO programme addresses these challenges and tries to provide solutions and best practice in various fields, including bidding processes, legal issues, knowledge transfer, operations and risk management. This is why the MESGO programme is so unique: it gives participants a toolkit with which to lay the foundations for successful event organisation.”